FABSTA
FABSTA originally began as a T-Shirt subscription service targeting Hip Millennials. It recently relaunched as a fashion and health magazine, formerly known as UrthAve.
New Fabsta Logo
Once it was determined that we wanted to re-launch FABSTA, and thereby re-brand UrthAve, we looked for something that was familiar and contemporary, yet unique.
The F A B S T A badge was designed as if it could be worn as an accessory, or as a choker around your neck. The some of the outter edges were softened to create a soft and inviting feeling.
Favicon
Because you're the star when you're reading FABSTA's articles, the favicon had to be a star. The "arms" of the star The points were softened to be approachable.
Original Landing Page Design
For this project designed the layout, sourced images and coded the landing page. The website is fully responsive and designed mobile first.
Colors
The client strongly felt that simple black and white were the fashon-forward colors that spoke FABSTA.
R0 G0 B0
#000000
R255 G255 B255
#FFFFFF
Type
Fira Sans was chosen for it's clean appearance and legibility.
Ad Banner Design
Ad banners to announce the launch of Fabsta.com.
Facebook Mobile
Email Design
Emails to promote the launch of Fabsta.com.
Free
