Tradeshow Booth
I used Adobe Illustrator CC to build this to size as define by the manufacture at 122"w x 98.375"h including a 2" bleed for the wrap.
The booth is backlit so I felt that using primarily dark colors, in this case CaptureProof blue would be a great way to get the text to literally shine through.
I subtlety repeated the CaptureProof logo in the background to create an interplay between the sections of the booth and hopefully draw more attention to the logo.
I noticed that the blue/orange colors in the logo provided by the client did not precisely match the CMYK numbers listed in the design brief. They were roughly 1 – 2% off in each color value. To double-check, I checked the CMYK values in the design brief against the Pantone colors that were also listed in the brief.
C100% M69% Y24% K7%
R0 G86 B135
#005687
C9% M67% Y80% K1%
R221 G113 B69
#DD7145
Colors
CaptureProof blue is Pantone 7692 C
CaptureProof’s orange color is Pantone 7597 C
Typography
Open Sans. This is part of the CaptureProof branding. It is primarily intended for digital media.